Ripple CEO Targets US Market Expansion Post-SEC Victory

In a recent interview, Ripple CEO Brad Garlinghouse revealed that 95% of the company’s customers are not from the United States. 

Despite this, Garlinghouse emphasized that Ripple continues to operate in the payments and securities sectors within the US. He also expressed optimism about significant growth in the American market following the SEC’s decision to withdraw its lawsuit.

The US Remains a Key Target Market for Ripple

Garlinghouse recently reiterated that 95% of Ripple’s customer base is outside the US. This isn’t entirely surprising, given the significant legal hurdles Ripple has faced in the US over the years, particularly the SEC lawsuit that began in December 2020.

Ripple has now officially resolved its legal lawsuit battle with the US Securities and Exchange Commission (SEC). The SEC returned a $75 million penalty previously imposed, and Ripple is free to sell its XRP token to institutional investors.

“This is it. The moment we have been waiting for. The SEC will drop its appeal, a resounding victory for Ripple, for crypto, every way you look at it. The future is bright, let’s build,” Garlinghouse shared in a post last week.

Garlinghouse also underscored Ripple’s ongoing commitment to the US market, aiming to bridge traditional finance and blockchain technology. With the SEC legal battle settled Ripple is poised for strong growth in the United States.

Ripple’s Future Impact and Prospects

The SEC’s retreat relieves Ripple of legal pressure and unlocks opportunities to focus on the US market. With most of its current customers based outside the US, Ripple has the potential to increase its American clientele, diversify its customer base, and reduce reliance on international markets.

Garlinghouse also expressed high hopes for cryptocurrency-related executive orders under President Donald Trump. Since starting his second term in January 2025, Trump has pushed policies supporting cryptocurrencies, including establishing a Crypto Advisory Council. Garlinghouse is reportedly in talks about joining this council.

Additionally, as previously reported by BeInCrypto, the Office of the Comptroller of the Currency (OCC) has permitted national banks and federal savings associations in the US to offer cryptocurrency and stablecoin custody services without prior approval. This marks a significant step forward, especially after restrictive policies like Operation Choke Point 2.0 faced criticism.

Garlinghouse also noted that US financial institutions are becoming more open to cryptocurrency technology. With the OCC’s new guidance, banks can partner with Ripple to leverage XRP for cross-border transactions or digital asset custody, presenting substantial opportunities for the company.

Despite the positive developments, Ripple still faces challenges. The company must compete with dominant stablecoins like USDT and USDC, which currently lead the payments market. Furthermore, while the SEC has stepped back, the regulatory framework in the US still remains uncertain.

With legal barriers past and regulations changing, Ripple is well-positioned to capitalize on emerging opportunities and strengthen its foothold in the US market.