LINEUP Games Unveils Multi-Platform, Multi-Chain Gaming Ecosystem

Tel Aviv, Israel, May 19th, 2025, GamingWire

LINEUP Games, formerly known as UNKJD, has officially transitioned into a multi-platform, multi-chain gaming ecosystem following a pivotal year of development and strategic partnerships. What began as a single mobile soccer game has now evolved into a comprehensive Web2 and Web3-integrated platform designed to support over 100 million players globally.

The company’s rebranding to LINEUP Games reflects its broader mission: to unify the gaming experience across mobile platforms, SuperApps, and multiple blockchains through competitive sports titles, accessible mini-games, and infrastructure for third-party developers.

Product Launches and Platform Expansion

The ecosystem’s flagship title, Striker League—a 6v6 mobile soccer game previously known as UNKJD Soccer—is now live on iOS and Android. Complementing this, LINEUP has released Gold Striker, a fast-paced mini-game currently available on Telegram and LINE. These platforms represent over 1 billion monthly active users combined, providing extensive reach across a wide demographic of players.

By launching on Telegram, known for its strong engagement in mini-games, and LINE, a dominant messaging platform in Japan, South Korea, Thailand, and Taiwan, LINEUP is positioned to deliver localized, mobile-first experiences to users across diverse markets.

Blockchain Integration and Token Infrastructure

LINEUP Games is currently operational on the Solana and Base blockchains and is set to expand to TON (Telegram) and Kaia (LINE). A new token will be introduced to unify the ecosystem and support cross-chain gameplay and in-game utility. Existing $MBS holders will be entitled to an airdrop of the new ecosystem token.

This new infrastructure will support seamless asset ownership, rewards, and progress across platforms, delivering a consistent player economy for mobile games and mini-games alike.

Strategic Growth and Industry Partnerships

The company’s growth strategy is reinforced by high-profile collaborations with Meta, PUMA, AC Milan, and Paulo Dybala. These partnerships are integral to LINEUP’s global user acquisition campaign and support its goal of onboarding hundreds of millions of players.

The LINEUP team includes industry veterans from Playtika and Azuki—companies known for launching and scaling blockbuster titles such as Slotomania and World Series of Poker.

Future Sports Titles and Expansion Plans

Following the momentum of Striker League, LINEUP is developing additional sports games using its existing infrastructure and IP. These titles will continue to focus on high-quality, competitive gameplay tailored for mobile-first players.

Web3 Integration for Mainstream Audiences

LINEUP Games integrates Web3 functionality in a user-friendly manner, allowing players to engage with features like token-based rewards, digital collectibles, and tournament prize pools without requiring prior blockchain knowledge. Features such as staking, discounted in-game assets, and cross-platform progression aim to enhance engagement while supporting an accessible path into blockchain gaming.

About LINEUP Games

LINEUP Games is a multi-platform gaming company building a cross-chain ecosystem for competitive sports titles and mini-games. Formerly known as UNKJD, the company operates on Solana and Base, with upcoming integrations into TON and Kaia. LINEUP develops mobile sports games and SuperApp mini-games, including Striker League and Gold Striker, and offers no-code tools for developers to expand the ecosystem. With backing from global partnerships and a leadership team experienced in high-growth gaming products, LINEUP is focused on delivering scalable, accessible experiences that bridge Web2 and Web3.

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