Disney Pinnacle unveils Genesis Keys quest with Web3 support from Dapper Labs

Disney Pinnacle by Dapper Labs, the digital pin collecting and trading platform, has now announced its Genesis Keys quest.

That means Disney fans worldwide can claim free Genesis Keys every four hours as part of the global quest for one-of-one Genesis Editions — the first digital pins ever minted on the platform.

The Genesis Keys campaign marks the first phase of Disney Pinnacle by Dapper Labs’ rollout gearing up for more action throughout the summer. As the community collectively claims Keys at 100K, 200K, and 300K milestones, Genesis Capsules containing ultra-rare digital pins will be released. Each Genesis Pin is uniquely serialized and features iconic Disney moments.

Dapper Labs is the Web3 company behind NBA Top Shot, NFL All Day, Disney Pinnacle, and the Flow blockchain. Since 2018, Dapper Labs has pioneered the industry in creating blockchain-based consumer experiences, working with major IP holders to bring digital ownership to fans worldwide. The Vancouver-based company has raised over $600 million from leading investors including Andreessen Horowitz, Coatue, and GV.