Robinhood expands into Canada with WonderFi acquisition

• Robinhood has agreed to acquire WonderFi for US$179 million, marking its entry into Canada.
• The acquisition deal values WonderFi at CA$0.36 per share, a 41% premium.
• The deal includes the acquisition of Bitbuy and Coinsquare platforms.

Robinhood Markets has announced that it has agreed to acquire Vancouver-based WonderFi Technologies in an all-cash transaction valued at US$179 million, marking the retail brokerage’s official entry into the Canadian cryptocurrency market.

Under the terms of the deal, WonderFi shareholders will receive C$0.36 per share, representing a 41% premium over the firm’s closing price before the announcement, in a transaction that values the Canadian firm at approximately C$250 million.

Investors have responded positively to the news, sending Robinhood shares up 6.4% to trade around $61 on Wednesday, while WonderFi’s stock on the Toronto Stock Exchange jumped 34% to C$0.24, highlighting the market’s enthusiasm for cross-border crypto consolidation.

Veteran investor Kevin O’Leary, a prominent backer of WonderFi and Shark Tank personality, praised the acquisition as a testament to WonderFi’s “picks and shovels” approach, which focuses on durable infrastructure rather than speculative token bets.

O’Leary remarked in a recent interview that the proliferation of stablecoins and real-time settlement capabilities will play a more decisive role in crypto’s mainstream adoption than volatility-driven price rallies.

Robinhood’s entry into the Canadian market

Robinhood’s expansion into Canada via WonderFi complements the company’s mission to democratize finance for all, tapping into a market where retail crypto adoption continues to accelerate alongside growing mainstream interest.

The acquisition brings under Robinhood’s umbrella two of Canada’s most prominent crypto trading platforms, Bitbuy and Coinsquare, each of which has built a loyal user base since their respective inceptions.

By integrating WonderFi’s infrastructure and expertise, Robinhood gains immediate access to a market that saw over C$3.57 billion in trading volume on WonderFi’s platforms during fiscal 2024, reflecting a 28% year-over-year increase in activity.

All of WonderFi’s existing employees, whose ranks now exceed 140 professionals specialising in customer support and regulatory compliance, will transition to Robinhood, bolstering the US firm’s ability to navigate Canada’s distinct financial oversight environment.

Notably, the acquisition follows Robinhood’s announcement earlier this year that it expects to close its US$200 million purchase of Bitstamp, the Luxembourg-based crypto exchange, in the first half of 2025, further underscoring the company’s global ambitions.

Robinhood is evolving beyond commission-free equities

The move underscores Robinhood’s broader strategy to evolve beyond its origins as a commission-free equities trading app by cultivating a more diversified, borderless financial services ecosystem centred on digital assets.

Robinhood’s Chief Executive Officer, Vlad Tenev, emphasised that the WonderFi acquisition represents “a critical first step” in establishing the company’s Canadian presence, noting that the region’s regulatory framework and investor adoption rates position it as a natural complement to Robinhood’s existing markets.

Analysts at Mizuho predicted that a successful Canadian launch could ultimately contribute up to $250 million in incremental annual revenue, assuming Robinhood can leverage WonderFi’s local brand recognition and operational footprint.

Robinhood’s Q1 2025 earnings report, released just days before the WonderFi deal, showcased a 50% surge in revenue to $927 million, driven in large part by a $252 million contribution from its crypto trading business.

The company’s net income of $336 million for the quarter reflected a 114% increase year-over-year, positioning Robinhood among the most profitable US fintech platforms in an industry still grappling with regulatory uncertainty.

If executed smoothly, the acquisition could serve as a blueprint for Robinhood’s future forays into other regulated markets, leveraging a playbook of acquiring established, locally compliant crypto services rather than building from scratch.