Team Liquid partners with Zenni Optical on eye health and gamer performance

Global esports company Team Liquid announced a new partnership with Zenni Optical, naming the leading online retailer as its official eyewear partner.

The partnership marks a shared commitment to protecting eye health in esports while offering fans and players stylish, high-performance eyewear at an accessible price.

As digital competition intensifies and screen time increases, the need for eye care in gaming is growing in importance. This partnership reflects a mutual vision: prioritizing the health and performance of gamers without compromising on style or affordability.

As part of the collaboration, Zenni will release an exclusive Team Liquid eyewear collection, combining Zenni’s innovative frame and lens technologies with Team Liquid’s creative identity. As leaders in the health and performance of esports athletes, Team Liquid’s eyewear collection will focus on reducing gaming-related complications without compromising comfort and style. Fans will also gain access to exclusive discounts, further enhancing the value Zenni brings to the gaming community.

“Our players’ vision is just as critical as their mechanics. Partnering with Zenni lets us elevate both health and performance, while giving our fans access to affordable eyewear that looks and feels great,” said Steve Arhancet, co-CEO of Team Liquid, in a statement. “We’re thrilled to bring this partnership to life, both on and off the stage.”

Four Team Liquid stars from its League of Legends, Counter-Strike, and fighting game rosters will lead Team Liquid’s content and messaging — highlighting their favorite frames on stream and across social media, while reinforcing the importance of eye health at every level of competitive gaming.

“This partnership reflects our ongoing commitment to advancing health, performance, and innovation in the gaming and esports space,” said Robb Chiarini, head of partnerships, licensing, and events at Zenni Optical, in a statement. “Team Liquid is not only a leader in competitive excellence, but also in championing player wellness and long-term sustainability within the industry. We’re proud to support their athletes and fans with products that enhance visual clarity, comfort, and style.”

The partnership announcement will roll out across Team Liquid’s official social channels, with additional content and behind-the-scenes activations to follow throughout the year.

Team Liquid is an esports and gaming organization founded in 2000 in Utrecht, the Netherlands, and led by its founder and co-CEO Victor Goossens, and Arhancet. The organization has 96 athletes competing across multiple esports titles, including League of Legends, CounterStrike2, Dota 2, Valorant, Mobile Legends: Bang Bang, Rainbow Six Siege, Fortnite, PUBG: Mobile, and more. It has won more than $54 million in prize money from over 7,000 tournaments throughout its history.

In addition to its premier esports team franchises, Liquid Enterprises operates various business units created to complement its athletic brand. This includes a white-label apparel business, working within the wider entertainment and music industry with musicians like DeadMau5, the world’s most popular esports wiki Liquipedia, and a full-service white-label agency; LiquidMedia with clients such as Riot Games and Nike.

In September 2016, controlling interest in Team Liquid was purchased by esports ownership group, AXiomatic. AXiomatic leadership includes co-executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik, and Bruce Karsh.

Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. It has sold over 51 million frames sold worldwide.