Tetris Company celebrates World Tetris Day with 520M units sold to date

Tetris, the world’s most iconic puzzle game, continues to unite and inspire fans across generations as the globe celebrates World Tetris Day.

Since its creation in 1984 by Alexey Pajitnov, Tetris has become a global cultural phenomenon, with over 520 million units sold and a legacy that shows no signs of slowing down. In celebration, I moderated a fireside chat yesterday with Henk Rogers, the man who brought Tetris to the world, in Los Angeles at our GamesBeat Engage event with Xsolla.

“After more than four decades, the magic of Tetris still lies in its elegant simplicity. It is easy to learn, endlessly challenging, and universally loved,” said Maya Rogers, CEO of Tetris, in a statement. “As we look to the future, we’re focused on evolving the brand in unexpected and exciting ways, from bold collaborations to new platforms and formats. At the heart of it all is our passionate global community, whose love for the game inspires us to push the boundaries of what Tetris can be.”

In 2025, The Tetris Company is building on last year’s momentum with a lineup of announcements, creative collaborations, and immersive experiences that reflect the spirit of Tetris. The brand remains committed to innovation while honoring the timeless gameplay that has made it a global classic.

Red Bull Tetris

Rogers noted yesterday that he was optimistic about Tetris as an esport.

The iconic puzzle game is reaching new heights with the launch of Red Bull Tetris, a global tournament open to players 18 and older of all skill levels. Global qualifiers are now live here. Featuring fresh twists on classic gameplay, Red Bull Tetris introduces fast-paced rounds, strategic power-ups, and the unique Golden Tetrimino.

Top-scoring players will advance to their National Finals, competing in-person in 1v1 PC matches for the chance to represent their country at the World Final in Dubai. From December 11–13, 2025, finalists will battle for the top spot, culminating in a historic final game on December 13, played live in the sky with more than 2,000 synchronized drones in the first-ever official live, playable Tetris game in the air.

CTWC and Tribeca Film Festival

The 16th annual Classic Tetris World Championships (CTWC), a fan-driven tournament featuring the NES version of the game, will take place at the SoCal Gaming Expo from June 6-8, 2025, in Pasadena, California.

This year’s competition brings together top Tetris talent from around the globe, including defending champion Alex “Alex T” Thach and rising star Willis “Blue Scuti” Gibson. The Tetris Company founder, Henk Rogers, will make a special appearance on the morning of June 7 to greet the competitors and kick off the momentous event.

The classic Tetris community will also be in the spotlight at the world premiere of Blue Scuti: Tetris Crasher on June 11 at the Tribeca Film Festival in New York City. Directed by Emmy-nominated documentarian Chris Moukarbel (Gaga: Five Foot Two, Banksy Does New York, Cypher), the inaugural documentary from Legendary Entertainment’s Unscripted division chronicles thirteen-year-old Willis Gibson’s extraordinary story of becoming the first human in history to reach the Tetris killscreen.

The film explores themes of grief, community, and the amazing rise of an unexpected internet icon. Check out the trailer here, and you can also see an exclusive clip live on Twitch on June 6 at 6 p.m. PacificPM PT here.

Tetris at the 2025 Licensing International Excellence Awards

Tetris was awarded Best Interactive or Digital Brand at the 2025 Licensing International Excellence Awards, celebrating a milestone year of global activations. The brand was also a finalist for Best Licensed Promotion for the 7-Eleven x Tetris 40th anniversary campaign. From the viral Slurpee drink-shaped handheld gaming device to innovative collaborations with Minecraft and the American Red Cross, Tetris continues to push the boundaries of brand engagement.

Puyo Puyo Tetris 2S launch day title for Nintendo Switch 2

Puyo Puyo Tetris 2S is out now as a launch title for the Nintendo Switch 2. SEGA’s enhanced edition of the fan-favorite puzzle crossover introduces “Puyo Tetris Doubles,” a new co-op mode where two players team up. The game also supports mouse input on Switch 2, giving players even more ways to play. With returning modes like Skill Battle, online leagues, and Adventure, Puyo Puyo Tetris 2S offers a vibrant and feature-packed experience for both longtime fans and new players.

Spin Master unveils new Tetris lineup for 2025

Leading global children’s entertainment company Spin Master, the master toy partner for Tetris, is set to debut a bold new lineup of innovative products in 2025. Launching this fall, the Tetris: Impossible Puzzle offers a 676-piece lenticular die-cut puzzle challenge that will test even the most skilled players with its shifting patterns.

Tetris: The Board Game will expand the classic game to a tabletop format, letting 2–4 players drop, block, and score in a fast-paced competition with a twist. Rounding out the trio is an exciting extended collaboration: Tetris x Rubik’s Cube. This bold fusion reimagines the classic cube in the vibrant Tetrimino colorway, offering a fresh, collectible twist that promises to captivate puzzle enthusiasts of all ages.. Together, these launches mark a bold new chapter in the Tetris x Spin Master collaboration, bringing fresh energy and play to fans around the world.

Lifestyle collaborations with LeSportstac and Olympia Le-Tan

The Tetris Company continues to expand its cultural footprint through a series of exclusive lifestyle collaborations. Now available in LeSportsac stores worldwide, the LeSportsac x Tetris collection features 27 vibrant pieces that fuse nostalgic game-inspired prints with LeSportsac’s signature lightness and functionality. Additionally, The Tetris Company has teamed up with Parisian fashion house Olympia Le-Tan on a limited-edition drop of its iconic hand-embroidered book clutches, bringing together gaming, art, and couture craftsmanship in a truly collectible series.

Tetris Tumble XL exclusive at Costco

Tetris Tumble XL, available exclusively at Costco globally, brings larger-than-life gameplay to fans around the world. Developed by EastPoint Sports, this dynamic 60-inch balancing game features the iconic Tetrimino shapes and offers both head-to-head and solo play. A viral sensation on social media, Tetris Tumble XL was recently named a finalist for the 2025 Play Creators Awards and a winner in the 2025 GDUSA Package Design Awards.

Henk Rogers shares his journey in book

The Perfect Game – Tetris: From Russia with Love is out now, chronicling The Tetris Company founder Henk Rogers’ incredible journey to secure the rights to Tetris. From facing off against the KGB to navigating corporate conflicts with the Maxwells, and playing a pivotal role in Nintendo’s Game Boy launch, Rogers’ fearless determination forever reshaped the gaming landscape. The book also explores his continued drive for innovation and his mission to advance global sustainability.